Why Identity-Based Coaching Creates Lasting Change Beyond Temporary Fixes
You’ve seen it happen countless times in your career. Someone commits to a major change. They’re genuinely motivated. They sign up for a program, work with a coach, or attend a workshop. For a few weeks, everything shifts. They wake up earlier, they’re more focused, they show up differently in meetings. But then something happens. The momentum fades. Old patterns creep back in. Within months, they’re back where they started, wondering why they couldn’t sustain the change despite their best efforts.




